Re-Branding of Torque Developments International
I hope that some of our regular visitors may have noticed our new style of advertising and web site.
I decided that our old TDI logo that had been in existance for a very long time was become more and more synonymous with turbo diesel tuning.
Whilst we do provide tuning solutions for turbo diesel cars we needed to enforce a clear differentiation between the majority of our work which is for high powered Spark Ignition engined cars.
Additionally, the direction of our business was diverging significantly from our competitors into a more scientific and professional environment , so we needed an image to adequately reflect this.
We chose a branding expert with a very impressive portfolio of well known names, who designed our new logo which is based around “Taph”, which is the scientific symbol for “torque”
I’m not 100% convinced by it yet but I am a firm believer in trust in experts who have a proven track record so I have decided to go with it, and it does seem to be growing on me.
Please leave a comment if you have any thoughts on this.
